Saturday, December 28, 2019
The Period Of The Roman Empire - 1555 Words
During the eighth century, Europeans were experiencing one of the most peaceful periods in history since the fall of the Roman Empire. Starting around the ninth century Europe, however, this would begin to change. The vikings were feared marauders that preyed upon all manner of coastal settlements. Paying no heed to the religious value placed upon certain sites, such as monasteries, by the local inhabitants, they at times ransacked and pillaged indiscriminately, taking valuable goods with them as their plunder. Despite an apparent disregard for the sanctity of religious sites, their own religion played an important and fundamental role in the lives of vikings and their society. The period of rapid viking expansion, during which viking longboats would sail along the shores of Europe, raiding and conquering sea side towns, began in the late eighth century. In the year 789, viking warriors began pillaging towns and monasteries, stealing valuable goods and kidnapping villagers to sell as slaves. These raids began as a complete surprise to their victims. Under the rule of the Charlemagne, King of the Franks and future emperor of the Holy Roman Empire, Europe was experiencing the greatest period of peace since the pax romana and the fall of the Roman Empire. As such, the inhabitants of the coastal hamlets that the Scandinavians victimised were unprepared for the sudden wave of attacks. Furthermore, the vikings did not respect the Christian tradition of sparing monasteries andShow MoreRelatedROMAN EMPIRE AND THE HAN DYNASTY IN CHINA1441 Words à |à 6 Pagesï » ¿ROMAN EMPIRE AND THE HAN DYNASTY IN CHINA Rodrick Carter HIEU 201 Liberty University 29 November 2014 Roman Empire and the Han Dynasty in China The Roman Empire and Han Dynasty in China are two kingdoms that, despite the geographical difference between them, managed to achieve great success and failure in equal measure. Both were characterized by imperial dynasties that were headed by the emperors and they held large territories. Both of these kingdoms faced various challenges afterRead MoreEdward Gibbon s Declaration Of The Reign1444 Words à |à 6 Pagesââ¬Å"superficialâ⬠aspects of the empire. When studying the Roman Empire, itââ¬â¢s difficult to not admire the stunning works, such as the House of Fawn in Herculaneum or Hadrianââ¬â¢s Villa. The wealth needed to create such places indicates the prosperity within the empire during this time. Gibbons claimed understanding on happiness and prosperity seem to have less to do with the personal lives of the human race and more with what physically surrounded the human race during this period of reign. The claim by GibbonsRead MoreRoman Empire1506 Words à |à 7 P agesà The Roman Empire was the post-Republican period of the ancient Roman civilization, characterized by government headed by emperors, and large territorial holdings around the Mediterranean Sea in Europe, Africa, and Asia. The 500 year old republic which preceded it was severely destabilized in a series of civil wars and political conflict, during which Julius Caesar was appointed as perpetual dictator and then assassinated in 44 BC. Civil wars and executions continued, culminating in the victoryRead MoreEssay on The Fall of the Roman Empire1078 Words à |à 5 PagesFall of the Roman Empire Name: Institution: Ã¢â¬Æ' Fall of the Roman Empire Introduction The Roman Empire faced many problems in the third century. Many of these problems came within the empire and other forces that were outside the empire. The only thing that seemed to aid in the holding of this great empire was drastic economic, political, and military reforms, which looked as essential elements that would prevent the collapse of the empire. Large groups of historians come to terms with the idea thatRead MoreCauses of the Fall of the Roman Empire Essay1421 Words à |à 6 PagesFor a long period of time, Rome seemed like an unstoppable empire. It conquered the majority of the land surrounding it, including Greece, Turkey, Iraq, and many of its other neighboring countries. It seemed as though Rome would conquer the entire world, as it was the center of it, until it began to decline in 476 C.E. The very aspects that made it so successful were the ones that caused its collapse. Various political, religious, and economic reasons caused its downfall. The fact that the entireRead MoreThe Early Middle Ages And Early Medieval Period Essay1435 Words à |à 6 Pageshistorians call the late antiquity, early middle ages, and the early modern period. These periods were all crucial in the formation of modern government, philosophy, culture as well as many other aspects and qualities of society today. The late antiquity, the early middle ages and the early modern period were all named by historians to mark significant changes in politics, culture and spirituality. The late antiquity period is said to have started after the end of the classical age and was characterizedRead MoreDifferences Between Roman Republic And Roman Empire865 Words à |à 4 Pagesdifferences between the Roman Republic and the Roman Empire. With the many differences there are also some similarities between the two governing systems. A obvious difference is the time period the Roman Republic and Roman Empire lasted. A obvious similarity is they both occurred in Rome. Rome felt under constant threat, at the beginning of the Roman Republic. The Roman Republic was initially ruled by the rich and powerful. This ruling began ââ¬Å"After the overthrow of the monarchy, Roman nobles, eager toRead MoreThe Fall Of Roman Empire1185 Words à |à 5 PagesFall of Roman Empire Roman Empire was considered as one of the most influential and dominant Empire in the history that has ever existed. ââ¬Å"The Roman Empire at its zenith in the period of the Principate (roughly, 27 BC to AD 235) covered vast tracts of three continents, Europe, Africa, and Asiaâ⬠(Garnsey). It was an ancient, modern Empire, and it supported anyone who made discoveries and technological improvements. The Empire was the strongest governing body in the Mediterranean. If the Roman EmpireRead MoreThe Fall Of The Empire1273 Words à |à 6 PagesThe Roman Empire was known for being the most powerful nation in the world for over 2,000 years. Otherwise known as the eternal city, Rome quickly became the largest empire after being a city-state. However, for several reasons and over a long period of time, the empire began a period of decline. At the end of this period was obviously the fall of the Roman Empire. There are many aspects that contributed to the failure of the Empire, and different people argue that different reasons were most importantRead MoreGreek and Roman civilizations1262 Words à |à 6 Pagesmany great empires, but none have made a greater impact than the Greek and Roman empires. These empires began as small city-states, and grew to become the powerful empires we know today. The Greek and Roman empires were not always enemies, considering the Romans were greatly influenced by the Greek culture. The two civilizations shared many simi larities, but had different opinions on government operations. There are three different periods that span the history of the Greek and Roman empires; the Hellenic
Friday, December 20, 2019
The Life Of Immigrants From The United States - 852 Words
The Life of Immigrants Immigrants back home have many reasons to leave their countries, because of the economic situation in the countries. They leave their countries to get a better life. Most of them want to feel democratic and security. Most people leave their counties, because of less jobs opportunities and the governments are unfair to the citizen. People have so many reasons why they leave their countries. Some leave their counties because of religious, and they donââ¬â¢t have freedom of speech or to express themselves. When People are being oppress my government they leave their counties to find a better place. Many people from different religious and different culture come to the United States to look for a better life. Some are getting away from religious and political persecution while others come to search out the American Dreamâ⬠. Some leave for circumstance, some for experience and some to escape abusive administrations that undermine their rights or religions. Not every nation has good financial support. Numerous workers leave their nations in the trusts they will discover higher-paying occupations, preferred schools and more secure homes. The younger generation leave their counties because they discovered new job and new life styles. Political and religious oppression still runs widespread in a few sections of the world. In specific ranges, the individuals who rehearse a specific religion may be derided or focused by nearby legislators and may even faceShow MoreRelatedImmigration Is Up Of The United States1274 Words à |à 6 PagesHist 152 Essay Assignment Question 1 Immigration makes up of the United States. The life of an immigrant faces many struggles. Coming to the United States is a very difficult time for immigrant, especially when English is not their first language. In Oscar Handlinââ¬â¢s essay, Uprooted and Trapped: The One-Way Route to Modernity and Mark Wymanââ¬â¢s Coming and Going: Round Trip to America, both these essays describes the life of immigrants living in America and how they are able to make a decent amount ofRead MoreThe Impact Of Immigration On The United States971 Words à |à 4 Pageshaving immigrants in the United States? What is the impact of immigrants in the United States economic system? How can we define the history of immigration in the United States? According to Nancy Kleniewski, ââ¬Å"It has often been said that the United States is a nation of immigrants. Immigration has been a long-term trend, but both the locations where immigrants settle and the places from which they come have changed over the yearsâ⬠(Kleniewski, 169). For a very long time in the United States, thereRead MoreMexican Immigration in the United States of America Essay1182 Words à |à 5 PagesComing from a life of poverty and despair would be enough cause for anyone to search for a better life; a life in which there is a belief that all of your biggest dreams can come true. This is the belief that many immigrants have about the United States. They naively believe for it to be the ââ¬Å"land of opportunityâ⬠. Originally the United States was founded and settled by immigrants. Many immigrants, such as Mexicans, Eastern Europeans, Jews, and others from countries around the world came to AmericaRead MoreUndocumented Immigrants And The United States Essay973 Words à |à 4 Pagesundocumented immigrants to cross the united states do with the poverty in the country, high level of education in the united states, and the better opportunity of jobs. Many immigrants decide to emigrate from their country of birth to seek a new opportunity for all the family, but analyze the information is not only one culture a lot of different cultures immigrant to have a better life in the united states. Undocumented immigration is a big issue in the united states because many immigrants come to liveRead MoreImmigration And The United States1570 Words à |à 7 PagesImmigration has been around since the early 20th century. Right now there are more than 11 million immigrants living in the United States. They come from all over the world but a lot of people think they all come from Central America or South America. They come to the United States looking for a better life than wha t they had back home. Most of them either come alone or they bring their families with them. If they are closer to the border, they might even try to cross the border illegally. They comeRead More The Experience of Immigrants in the United States Essay969 Words à |à 4 PagesThe Experience of Immigrants in the United States Works Cited Not Included The United States has been a host to a wide diaspora of people. Immigrants have had to transition from their familiar land to a new-fashioned foreign land that they must consider home. They bring with them the essence of their initial homeland such as customs, traditions and beliefs that inadvertently change the dynamics of culture within the United States. As a result the United States is an extremely culturallyRead MoreImmigrants Should Not The American Dream1305 Words à |à 6 PagesAllowing immigrants to enjoy the American Dream has been a controversial topic for quite some time. Many people argue that immigrants should not be able to enjoy the American Dream simply because they are not American. Others argue that anyone should be allowed to enjoy the American Dream because everyone deserves a chance at success. Immigrants should be allowed to enjoy the American Dream because American is a free country, immigrants canââ¬â¢t help what situation they were born into, and imm igrants positivelyRead MoreImmigration And The United States1139 Words à |à 5 Pagesin the United States. In its simplest form, the term immigration is defined by Oxford Dictionaries as the action of coming to live permanently in a foreign country. For centuries, people from around the world have immigrated to America for many reasons, such as political freedom, religious freedom, refuge and economic opportunity. They leave their countries and travel to America to find opportunities that they were not able to find in their country of origin. A large amount of immigrants residingRead MoreIllegal Immigrants And The United States Essay1594 Words à |à 7 Pagesillegal immigrants originate to the United States. From all around a world, individuals want to arise toward America for an improved existence for them and their families. America is a freedom-oriented country, where everybody has right how to live their life in their own conditions. I myself, I remain immigrant as well. I ca me to U.S.A. 5 years ago. American culture remains actual diverse somewhat from other cultures. In this country, we all get the liberty to live our life. The United States has permittedRead MoreThirty-One Years Ago, My Parents Were Illegal Immigrants1582 Words à |à 7 Pagesparents were illegal immigrants that came to The United States to reach the American dream just like a U.S. Citizen. With hard work, dedication, and with the help of an amnesty they were able to reach their goals and provide a good reputation to this country. But how do illegal immigrants benefit The United States? Government budget surplus, agriculture food prices and the economy are one of many reasons why illegal immigrants reflect an important benefit in The United States. Going back to history
Thursday, December 12, 2019
Difference Between Management Skills and Entrepreneurship free essay sample
What do you think is the difference between management skills and entrepreneurship?. How do they contribute to the economic success of a business? Management skills is about making an existing business work effectively and efficiently, organizing and coordinating the activities according to certain policies and achieving clearly defined objectives (i. e. vision, mission). Usually, the foundation of the business has been laid and established. It involves planning, controlling, leading and directing and the managers are usually focused on managing and growing the business Entrepreneurship is someone who transforms innovation into a business process especially for market which never exists, often associated with uncertainties. An entrepreneur will look for changes, respond to it and seize it as an opportunity. The next step is to assemble a team, locate resources, raise the needed capital and start the new business idea. An entrepreneur is flexible in adapting to the rapid changing to the market conditions and ideas which are important factors in developing strategies for a companyââ¬â¢s growth. We will write a custom essay sample on Difference Between Management Skills and Entrepreneurship or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The economy has become more competitive and more demanding, thus the pressure of having the best management skills and entrepreneurship skills are becoming more important. Management skills will ensure that an established organization is managed effectively and efficiently towards achieving clearly defined objectives.
Wednesday, December 4, 2019
Prison System Essay Example For Students
Prison System Essay Prison SystemPrison inmates, are some of the most maladjusted people in society. Most of the inmates have had too little discipline or too much, come from broken homes, and have no self-esteem. They are very insecure and are at war with themselves as well as with society (Szumski 20). Most inmates did not learn moral values or learn to follow everyday norms. Also, when most lawbreakers are labeled criminals they enter the phase of secondary deviance. They will admit they are criminals or believe it when they enter the phase of secondary deviance (Doob 171). Next, some believe that if we want to rehabilitate criminals we must do more than just send them to prison. For instance, we could give them a chance to acquire job skills; which will improve the chances that inmates will become productive citizens upon release. The programs must aim to change those who want to change. Those who are taught to produce useful goods and to be productive are likely to develop the self-esteem essential to a normal, integrated personality (Szumski 21). This kind of program would provide skills and habits and replace the sense of hopelessness that many inmates have (Szumski 21). Moreover, another technique used to rehabilitate criminals is counseling. There is two types of counseling in general, individual and group counseling. Individual counseling is much more costly than group counseling. The aim of group counseling is to develop positive peer pressure that will influence its members. One idea in many sociology text is that group problem-solving has definite advantages over individual problem-solving. The idea is that a wider variety of solutions can be derived by drawing from the experience of several people with different backgrounds. Also one individuals problem might have already been solved by another group member and can be suggested. Often if a peer proposes a solution it carries more weight than if the counselor were to suggest it (Bennett 20-24). Further, in sociology, one of the major theories of delinquency is differential association (Cressey 1955). This means some people learned their ways from undesirable people who they were forced to be in association with and that this association warps their thinking and social attitudes. Group counseling, group interaction, and other kinds of group activities can provide a corrective, positive experience that might help to offset the earlier delinquent association (Bennett 25). However, it is said that group counseling can do little to destroy the power of labeling (Bennett 26). The differential-association theory emphasizes that a person is more likely to become a criminal if the people who have the greatest influence upon them are criminals (Doob 169). Most of todays correctional institutions lack the ability and programs to rehabilitate the criminals of America. One can predict that a prisoner held for two, four, eight or ten years, then released , still with no education or vocational skills will likely return to a life of crime. Often their life in crime will resume in weeks after their release. Although the best prisons and programs in the world will not cure the problem totally, improvements still must be made (Szumski 20). Prison inmates, are some of the most maladjusted people in society. Most of the inmates have had too little discipline or too much, come from broken homes, and have no self-esteem. They are very insecure and are at war with themselves as well as with society (Szumski 20). Most inmates did not learn moral values or learn to follow everyday norms. Also, when most lawbreakers are labeled criminals they enter the phase of secondary deviance. They will admit they are criminals or believe it when they enter the p hase of secondary deviance (Doob 171). .ubb45988937dcfb3757e421839c20da2d , .ubb45988937dcfb3757e421839c20da2d .postImageUrl , .ubb45988937dcfb3757e421839c20da2d .centered-text-area { min-height: 80px; position: relative; } .ubb45988937dcfb3757e421839c20da2d , .ubb45988937dcfb3757e421839c20da2d:hover , .ubb45988937dcfb3757e421839c20da2d:visited , .ubb45988937dcfb3757e421839c20da2d:active { border:0!important; } .ubb45988937dcfb3757e421839c20da2d .clearfix:after { content: ""; display: table; clear: both; } .ubb45988937dcfb3757e421839c20da2d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubb45988937dcfb3757e421839c20da2d:active , .ubb45988937dcfb3757e421839c20da2d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubb45988937dcfb3757e421839c20da2d .centered-text-area { width: 100%; position: relative ; } .ubb45988937dcfb3757e421839c20da2d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubb45988937dcfb3757e421839c20da2d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubb45988937dcfb3757e421839c20da2d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubb45988937dcfb3757e421839c20da2d:hover .ctaButton { background-color: #34495E!important; } .ubb45988937dcfb3757e421839c20da2d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubb45988937dcfb3757e421839c20da2d .ubb45988937dcfb3757e421839c20da2d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubb45988937dcfb3757e421839c20da2d:after { content: ""; display: block; clear: both; } READ: Why It Is Important to Respect an Nco EssayNext, some believe that if we want to rehabilitate criminals we must do more than just send them to prison. For instance, we could give them a chance to acquire job skills; which will improve the chances that inmates will become productive citizens upon release. The programs must aim to change those who want to change. Those who are taught to produce useful goods and to be productive are likely to develop the self-esteem essential to a normal, integrated personality (Szumski 21). This kind of program would provide skills and habits and replace the sense of hopelessness that many inmates have (Szumski 21). Moreover, another technique used to rehabilitate criminals is counseling. There is two types of counseling in general, individual and group counseling. Individual counseling is much more costly than group counseling. The aim of group counseling is to develop positive peer pressure that will influence its members. One idea in many sociology text is that group problem-solving has definite advantages over individual problem-solving. The idea is that a wider variety of solutions can be derived by drawing from the experience of several people with different backgrounds. Also one individuals problem might have already been solved by another group member and can be suggested. Often if a peer proposes a solution it carries more weight than if the counselor were to suggest it (Bennett 20-24). Further, in sociology, one of the major theories of delinquency is differential association (Cressey 1955). This means some people learned their ways from undesirable people who they were forced to be in association with and that this association warps their thinking and social attitudes. Group counseling, group interaction, and other kinds of group activities can provide a corrective, positive experience that might help to offset the earlier delinquent association (Bennett 25). However, it is said that group counseling can do little to destroy the power of labeling (Bennett 26). The differential-association theory emphasizes that a person is more likely to become a criminal if the people who have the greatest influence upon them are criminals (Doob 169). Most of todays correctional institutions lack the ability and programs to rehabilitate the criminals of America. One can predict that a prisoner held for two, four, eight or ten years, then released , still with no educationling, there is disadvantages. For instance, members of the group might not be as open or show emotion because they want to appear tough. Also the members might not express their opinions openly because the others might see it as snitching. For the group to work it takes a dedicated counselor (Bennett 22-23). Another type of correctional center used for rehabilitation is halfway houses. Halfway houses are usually located in residential communities and are aimed to keep offenders in the community. The name comes from the fact that they are halfway between the community and the prison (Fox 60). The rationale behind halfway houses is that criminal activity originates in the community, so the community has a responsibility to try to correct it. Also, sending a person w ho has deviant behavior and who has been associated with criminal influences, to prison would just make the problem worse (Fox 61). The best place for treatment is in the community; this prevents the breaking of all constructive social ties (Fox 61). Programs in halfway houses usually involve work release or study release and group sessions for therapy and counseling. Most programs vary greatly depending on the administrator. Generally, the purpose is to reintegrate members back into the community. There are three systems generally used in programs and in the process: change by compliance, client-centered change, and change by credibility in that it makes sense. (Fox 73). The compliance model is designed to make good work habits. The client-centered model focuses on a high understanding of the person. The credibility model emphasizes making decisions and getting back into the community. These programs are made to avoid institutions as much as possible (Fox 73). On the other hand, many inmates think the government does not want to rehabilitate criminals. The reason behind this thinking is that prisons supply thousands of jobs to the economy. Also the construction of new prisons brings millions of dollars into the economy each year and if there were no new prisons needed it would mean the loss of thousands of jobs (Szumski 24-26). Henry Abernathy and inmate in Texas said just think what a catastrophe it would cause if all cons across the country decided never to commit another crime. Richard Cepulonis, an inmate in Massachusetts said just the title Department of Corrections is a misnomer he said they dont correct anything. In conclusion, things need to be done to improve rehabilitation in America. Improvements in job training, counseling, and halfway houses for rehabilitation must be brought to the forefront by citizens. If we do not get involved and try to make changes, our crime problem could worsen beyond control.
Thursday, November 28, 2019
A Comparative Study of four Toothpaste Brands to develop Strategy for Consumer Sales Promotion Essays
A Comparative Study of four Toothpaste Brands to develop Strategy for Consumer Sales Promotion Essays A Comparative Study of four Toothpaste Brands to develop Strategy for Consumer Sales Promotion Essay A Comparative Study of four Toothpaste Brands to develop Strategy for Consumer Sales Promotion Essay Essay Topic: Marketing Sales promotion has become a ubiquitous element of marketing, and therefore of the customers purchase environment. They offer direct inducements to act by providing extra worth over and above what is built into the product at its normal price. These temporary inducements are offered usually at a time and place where the buying decision is made. It enhances the benefit perception of the product in the eyes of customers. As a result customers purchase more quantity than their immediate requirements. Despite the inbuilt feature of directness, sales promotions are a very complicated and rich tool of marketing with innumerable creative possibilities limited only by the imagination of promotion planners. Sales promotions are often referred to by names of extra purchase-value (EPV) and below the line selling. to purchase a product immediately, either by lowering the price or by adding value. There are institutions like NCH Promotional Services in United States of America and Institute of Sales Promotion in England, which are directly concerned with studies on different issues related to Sales Promotion specially consumer offers. These countries in the west have been especially focusing on this area because they know that it is a significant marketing tool and a big business one that would continue to grow each year. Today sales promotion has become the most cost-effective marketing tool to attract consumer. It is capable of inducing first trials for new launches and breaking loyal customer of competitors brand. Whatever is the objective of a sales promotion offer, they generally show positive results, that too, quite soon. Realising a growing importance of sales promotion in marketing of FMCG, there is a need to understand them in context of each product category, targeting a specific consumer segment, and in a defined market. To enrich the understanding of various issues related to sales promotion, a well-supported research-work should be undertaken on a continuous basis. A central agency or a body solely dedicated for developing this important marketing tool- the sales promotion becomes imperative. Sales Promotion in Toothpaste amounts to lacs of rupees each year, and yet the strategy behind the design of sales promotion scheme is still a mystery. The purpose of this study was to provide insight on the importance of two features while formulating a sales promotion scheme in toothpaste and like category of products Offer itself Mode of Accessibility of the Gift. The study has been conducted in three phases. The first phase consists of literature survey. It helped in defining the concept of sales promotion, the role it plays in consumer buying behaviour. Sales promotion consists of a diverse collection of incentive tools, mostly short-term, designed to stimulate quicker and/or greater purchases of a particular product by consumers or traders. (Kotler, 1988, p. 45). This and other definitions recognize that sales promotion motivates consumers. Also it was observed that in India nothing substantial has been done as far as this issue is concerned. This was one of the main reasons why this research was undertaken. In the second stage of the study, response of some 350 consumers was taken with the help of a structured questionnaire. The respondents were randomly selected from the exit point of the retail outlets in the city of Lucknow. They were asked to rank the eleven categories of sales promotion schemes on the basis of their attractiveness with respect to FMCG products. These consumers were also asked to comment on at least two most attractive and two least attractive sales promotion offers they had ranked. They were probed to highlight the attributes of those offers and were recorded verbatim. From the analysis of the second stage, two significant findings emerged. First, the two most preferred and attractive sales promotion offers out of a total of eleven categories broadly available in the market with the FMCG product categories. Second, the attributes because of which the offers are considered as more attractive than rest of the offers. Once these findings could be generated from the second stage of the research, these were then used in the third stage of the research. In this stage the researcher on the basis of the experience and findings of the second stage of the research, derived four categories of sales promotion offers that were found to be most attractive by consumers. Here it is important to note that these four categories of offers were formulated by visualizing the features, which were present in the top two offer categories. That is, these four were derivations of the top two offers. Similarly, the attributes, which were most preferred, were selected and these were then translated into the four categories of mode of accessibility of the gift offered in the promotion. It was concluded from stage one that the most important attribute for the consumers in an offer is the method by which the gift attached to the offer is available to the consumer. Therefore, four most probable ways to access the gift along with the offer were derived. A group discussion session was also conducted before arriving at final four modes of accessibility. These four derived offers and the four derived modes, along with the four most commonly used brands used by the consumers and the four different pricing of 150gm pack of toothpaste was used to run conjoint analysis in the second stage. Conjoint analysis was used to obtain individual weights on the willingness to purchase toothpaste with given sales promotion offers and mode of accessibility of the gift attached with the offer and in the available price range. This phase consists of conducting pilot study with consumers, applying conjoint analysis technique (keeping in view the multi-attribute nature of sales promotion schemes), designing orthogonal plan cards, determining the sample size; and lastly collecting the data. The last phase of the study deals with analyzing the data through conjoint analysis subroutine of SPSS package, and then using ANOVA to draw inferences. At last, the Strategic implications of survey findings are discussed. The offer/scheme while formulating any consumer sales promotion is of utmost importance. Next to it in importance is the Mode of accessibility of the gift in the offer, which is almost equal to offer as far as score/weights generated by SPSS is concerned. The price of the toothpaste comes next in importance and the least important is the Brand. Thus, we can conclude that it is not the sales promotion offer, which attracts the consumers; rather it is the WAY / METHOD in which the offer is Communicated and Implemented by the company.
Sunday, November 24, 2019
How far would you agree that plural societies in South East essays
How far would you agree that plural societies in South East essays A plural society is one based on the principle that people of different races, religion and political beliefs live together within the same community. Western colonialism refers to the period in which the European countries mainly Britain, France and Holland, controlled a region or a country of their interests both economically and politically. South East Asian states had been under the control of the colonizing European countries since 1870s except the non-colonial Siam. Ethnic diversity had existed in pre-colonial South East Asia. There were differences in language or rather dialect, lifestyles and occupation although the people were of the same ethnic group. However, despite the pre-existing conditions in South East Asia, western colonization was seen as the key factor in the formation of plural societies. Unlike the earlier South East Asias conquerors, the Western colonial power didnt want to be at the same level as the indigenous people. According to Butcher and Taylor, the Europeans began placing greater distances between themselves and Asians. When more Europeans came to the colonies, all relations with other races came to an end because they were following the concepts of superiority and inferiority by which they considered themselves as the civilized group of people who came to South East Asia to teach the Asians their values and lifestyles. As indigenous people started to behave like Europeans and got English education, the Europeans couldnt see their uniqueness and superiority anymore and thus, they began to segregate Asians from their enclaves. The colour bar was used by the Europeans as a means of maintaining their supremacy. There is a variety of conditions that caused the development of plural societies in South East Asian states during the western colonial era. Since the Europeans regarded themselves as the ruling class in their colonies, they therefore had the right t...
Thursday, November 21, 2019
How convincing do you find Stuart Hall's approach to 'race' Essay
How convincing do you find Stuart Hall's approach to 'race' - Essay Example Therefore, Stuart Hallââ¬â¢s approach to race is totally convincing to me, and it is practical in a number of situations; it provides vast knowledge on race dynamics. Stuart Hall argued about the human culture and the tendency to categorise human beings into subgroups, as well as fragment human society diversity into discrete types with regard to characteristics and qualities, which are deemed essential and are always extremely high. The qualities and characteristics according to which human beings are categorised may include intellectual, body and physical characteristics among others (Smaje, 2000, p.55). This categorisation is a reflective cultural impulse; it gives human beings a chance to understand various meanings in classification. Stuart Hall argued that classification is an extremely fundamental aspect of the culture of human beings (Rex and Mason, 1989, p. 35). Further, the significant aspect of classification to people is when the classification becomes the power dispos ition object. This point is relevant to the extent that marking of the similarities and differences across populations of human beings becomes the reference point for treating one group of people with privileges, which may not be enjoyed by another group of people (Malik, 1996, p. 43). In essence, classification facilitates one group to be treated favorably, and the other group gets subjected to a wide range of discriminations and suffering. This juncture marks the union of classification of human societies and cultures and power and authority. Classification assumes the status of a power system, and this power system is evidenced in a wide range of characteristics, especially in human beings (Smaje, 2000, p.57). For instance, this system of power is evidenced in gender, which ascribes feminine and masculine identities to people in a cultural setting. From these ascriptions, a vast range of opportunities, aspirations and behavior can be predicted from the classifications (Omi and Wi nant, 1994, p. 33). Therefore, classification is an extremely generative term, and the moment an individual is classified into any group or race, many things and aspects assume their position in the life of the individual, as a result of the classification. However, classification has another significant aspect in the life of people; it awakens the minds of people and maintains order and stratification of a system. This order is retained at all times, and anything which disturbs this order is viewed negatively, and people who strive to retain the status quo fight to return the order to its original position (Rex and Mason, 1989, p. 46). Apparently, it becomes clear that classification is not only a division into whites and blacks, but also that one of these groups has more value (positive) than the other group. This is the path always taken by power, and any person who attempts to ascribe white characteristics to blacks generates immense worry in society. In such instances, people e xperience misplaced priority and misappropriated ascription, which is described as ââ¬Å"matter out of placeâ⬠(Malik, 1996, p. 43). This phrase denotes that all societies and cultures have classification orders, which can be said to be inbuilt and out of the culture (Augstein, 1996, p. 36). This order informs people about their position in a society, their rank, as well as
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